Summary Of Paul Beatty s The Sellout - 1381 Words

On the Path to Finding Me Growing up in America means that one gets to experience situations that others in different countries would rarely do. For example, when you start to make friends in kindergarten, you go towards the peers that have the same mindset as you. As you continue through life, you realize that mindset does not really matter anymore - what defines you is your skin. Your skin is so simple and has the basic function of acting as a level one defense of deterring bacteria. However, in society, your skin tells the story of you and your generation, the definition of your past, present and future actions. It shows how you can relate to another person the same shade as you, can make you laugh and say, â€Å"Oh wow! My mom used to do†¦show more content†¦The protagonist knows next to nothing of love, only the thinking that everything can be deemed as a social experiment. With his father always putting so much trust in his son but not giving him the affection needed to complete the goals tha t he wanted, it make his goals very hard for him to achieve without the stimulation. Later on, Me states, â€Å"I wasn’t fed; I was presented with lukewarm appetitive stimuli. I wasn’t punished, but broken of my unconditional reflexes. I wasn’t loved, but brought up in an atmosphere of calculated intimacy and intense levels of commitment (Beatty 27).† After the death of his father, Me comes into contact with himself more than ever. Now alone and faced with the burden of finding himself by himself, it is amazing how quickly Me discards the solution to his problem by labeling himself as African-American. Having expected to have the same mindset of his father regarding race, the citizens of Dickens rebel in this manner, stating multiple times that his father would be very upset in Me. In four instances through the novel, the citizens of Dickens call him a â€Å"sellout† in response to questioning the rules that many race follow, such as â€Å"black folk or black folks.† In this case, the term sellout refers to someone who has gone behind the back of an individual or a group in order to do something that disagrees with the mission statement of that said individual or

Business Plan Free Essays

In addition there are other information that includes SOOT analysis, competitors and the countries in which Sony operates in. The Entry Strategy has information on strategies used by Sony Corporation to enter different international markets. The Entry Restrictions informs about the trade barriers that Sony Corporation faces as it enters the international market. We will write a custom essay sample on Business Plan or any similar topic only for you Order Now Political, Cultural and Economic Conditions of three major markets of Sony section informs about the sort of markets Sony operates in and the status of those economies. Under Extrinsic and Intrinsic Motivational and Hygienic factors/rewards section there is information on different strategies used by Sony as a company and the theories they follow and believe in. The CARS program sections informs about the different CARS activities that Sony is involved in. The Marketing Mix section contains valuable information on fps and product life cycle. The MIMIC campaign informs about the different tools Sony uses to reach its ultimate consumers. Finally two contingency strategies are included in the contingency strategies section. Company overview: Introduction: Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Canon Imitation, Tokyo, Japan its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87th on the 2012 list of Fortune Global 500 Vision, Mission and Values: A. To establish of an ideal factory that stresses a spirit of freedom and open- mindedness, and where engineers with sincere motivation can exercise their genealogical skills to the highest level; B. To reconstruct Japan and to elevate the nation’s culture through dynamic technological and manufacturing activities; C. Promptly applies highly advanced technologies which were developed in various sectors during the war to common households; D. Rapidly commercialism superior technological findings in universities and research institutions that are worthy of application in common households; E. Brings radio communications and similar devices into common households and to promote the use of home electric appliances; F. Actively participates in the reconstruction of war- imaged communications network by providing needed technology; How to cite Business Plan, Papers Business plan Free Essays string(50) " retain their mental faculty as long as possible\." Pronunciation Brainless is start-up online business brain training game focused on person who deeds to enhance and improve their brains in the area of memory, attention and problem solving skill. The games are consisted of more than 25 training fitness games to challenge cognitive abilities in our brain. The company was established In the begging of 2014 with five co-founders from various expertise backgrounds. We will write a custom essay sample on Business plan or any similar topic only for you Order Now Parabolas also has the professional team and staffs with over 8-10 years experiences in each section to support our business. The company has a small office where was to the beginning of business. Since, we are online business and the startup company thus it would help us to minimize the cost for rental fee. . Executive summary Brainless is a first mover in online fitness brain game offering cognitive training of brain health in Thailand. The company has five co-founders who they are Dry. Daniel Brown, a neuroscience PhD from Stanford University in field of development human cognition brain from United State, the second is Ms. Staring who is specialize in Information technology from Slovakia. The rest three persons are from Thailand which are Ms. Rattan, Mr.. Star and Ms. Hansson. Ms. Rattan will be concerning in Accosting and budget of the company because she is an expertise from Financial field. Besides, Sale and Marketing will be handled and promoted by Mr.. Star since he graduated both Bachelor and Master degree in major of Marketing from well- known University in Thailand. The last co-founder is responsible for general management and human resources because she has over eight years’ experiences in this field. As we Just start up our online game business in Thailand, we are located in Bangkok area at Dry. Denial Brown house. Our company will be focus on Thai audiences who have 25 years old upward and income around 20,000 Baht per month. However, we would be expand market share to Asian countries in order to generate more revenue ND serve demand of the intention for Asian people who would like to practice and develop their mental skills and brains. The company also expects to capture market share by to be the first online training game in Thailand and a leader in this type of business in Asia. This is because we are different from many online games like Nintendo and Kudos in term of prove and evidence from scientific researcher. Our advertising are mainly through Internet and social media such as Faceable, Santos. Com, Kapok. Com and search engine. 3. Mission a. Mission and vision Mission Nowadays more and more people are paying attention to healthy lifestyle, including health eating and adequate amount of physical exercise. Whereas brain, similarly as provide the customer an option to develop brain activity also in parts, which are not used daily and to subsequently track progress. Vision Within Thai market it is important for us to ensure stability and afterwards expand our customer base. Opportunity for the future represents possibility to expand to other markets of East Asian region and to become leaders in this part of the world. B. Objectives/Goals Goals Short-term 1) To increase awareness of non-user toward Brainless. Long-term 1) To improve customer service and product itself. 2) To increase sale revenue by expansion market to Asia. Objective 1) Create customer knowledge about how important of brain improvement. 2) Install customer tracking software. C. Keys to success The keys to success for Brainless are: 1 . Continuous development of new brain games that will ensure permanent attractiveness of the Brainless to customers. 2. Effectively establishing reputation as an exceptional company. 3. Cooperation with researchers, scientists and universities with the aim of improving games. 4. Simple design and ease of use of the web site noticeable. . Leaderless which allows the customers to compare their scores with other registered users scores d. SOOT analysis e. Strategies Loyalty program We will choose 2-3 games in each month for competition. The winner, who got the highest score in that game at the end of the month, will be received 10 – 20 percent discount from Brainless in the next payment for subscription. Winner are classify into three ranks, the first place will receive 20 percent discount and so on. This will help boot more and continue subscription from the customer. To create for long term relationship with the current customers To increase sales room subscription. To create Brainless awareness toward our current customers and their friends or relatives. Strategy Brainless give subscription discount for the winner in order to maintain good relationship with customer. Internet 1 . Apply Google Ad (SEE) word to the website by using keyword â€Å"Brainless, improving brain, game. We allocated the budget to this medium fund about 40,000 baht/ year. 2. Ad-banner for linking to the brand’s website in http://www. Kapok. Com (in health section) and http://www. Santos. Com. We will use banner ad in the whole 1 year with the total budgets around baht/ year) Social media As nowadays, Faceable is the most popular social networking website that people can chat, share their interest comments and positive experiences there. So, we will promote information of our company and inform people about Brainless and providing researches which can prove that our games have high quality, also can improve users’ brain function via Braininess’s Faceable fan page. Moreover, people can communicate and share their results directly with the company and friends. Flogger and Youth channel We will invite flogger who is famous in enhance and improve their potential brains n the area of memory, attention and problem solving skill to play our games. Hire Youth channel about game reviews our games to catch up consumers’ attention. We expect that these two channels can play an effective role to get high reputation. And learning, and Uncle Pee channel who famous in game review. Event To create awareness on Brainless toward Bangkok aged from 25 years old above who concerns about health and want to retain their mental faculty as long as possible. You read "Business plan" in category "Papers" To create brand awareness, brand knowledge, and brand experience of Brainless – To promote the Brainless to be well known and reliable web site as training brain name. – To boost up the Brainless sales during the campaign period. We will Join the event as one of exhibitor to introduce Brainless benefits toward the event visitors – Give visitor discount for subscription. Free testing game Free giving cup, pen and brochure about brain care knowledge with Brainless logo as the specialty product. Tactics In the first 2 months, we have to finish all of the responsible website and create our fan page in Faceable under the URL of faceable. Com/page/Brainless – Two weeks before the events, we plan to invite the visitors to participate out booth by posting the invitation card in the fan page of each event. We will introduce our self about who we are and for the people who accept our invitation by click like on fan page, they can print out the gift voucher and show to us in the event to get a gift bag for free. – In the event day, we will give a free game sample to the visitors at the same time we will give them flyer the information about Brainless and Brainless benefits. On the top of flyer, we will also provide some special discount in CRY Code. The visitor Just screen the code, they will get 10% discount for the subscription. There is the event that Brainless can Join during the year 201 5 Thailand Game Show Big Festival @Royal Paragon hall (March 17- 19,201 5) Cost 30,000 baht/ year Brainless represents a simple online tool allowing anyone to exercise variety of core cognitive abilities. It offers a brain training program consisting of 25 funds and challenging games focusing on different areas: Attention, Flexibility, Memory, Problem solving and Speed Brainless offers after a short registration personalized program as well as the opportunity of tracking progress since Just 1 5 minutes training per day can lead to improvements in mentioned areas. It has a social layer too, so the customer can assure his or her results and progress against what other users are doing. Since the Brainless operates as a responsive site, customers can choose whether to train on the computer or on mobile device and still enjoying the same pleasure. 5. Revenue sources Brainless is basically free of charge for sign up as a basic membership and also offer free five days of trial training brain game. After five days of the individualized training plan developed upon first registration, our company is use of subscription services as a major revenue model by offering users or subscribers have to pay a fee o access all training exercise games in the website by monthly, weekly, yearly and lifetime membership. Subscriptions are not only our revenue sources because our company also generate revenues by letting advertisers to advertise in our web site, which means the company will get the revenue source from advertisement fee. Revenue Payment Brainless uses credit card as payment method. 1) Login by I. D 2) Chooses payment term by monthly, yearly 3) Choose credit card and payment method. 6. Future growth opportunities As we are the first brain training game program business in Thailand and first mover n Asia, we are thinking about expansion of our target groups that can serve all ages starting from five years till 75 years old because now our focus audiences are 25 years old upward because some games are not suitable for kids. So, we are trying to develop our games to be more fun, challenging and interesting to learners of all ages in the future. Moreover, in 201 5 our plan for future growth opportunities are to gain more incomes and attract more consumers and users by launching an application on mobile platform both SIS and Android which we considered of the growth of using smartness and tablets in Asia Pacific. Asia Pacific smartened penetration is highest in Hong Kong and Singapore at 87 percent, followed by Malaysia (80%), Australia (75%) and China (71 Penetration in developing Asia Pacific markets, while trailing the more developed markets in the region, is gaining traction; Thailand smartened penetration is at 49 percent followed by Indonesia (23%), India (18%) and the Philippines (15%). Tablet ownership has recorded significant growth in many Asia Pacific markets in the past year, in particular Singapore (up 30 percentage points to 47%), Hong Kong (up 27 points to 57%) and Malaysia (up 23 points to 42%). Http://www. Nielsen. Com/pH/en/insights/ news/2014/Asian-mobile-consumers. HTML) In addition, Brainless is looking beyond Thailand to reach a broader audience around Asia like China, Japan and Malaysia. We are plan ahead in future opportunities to develop our website to have more languages in next 2-3 years that it will help to reduce languages barrier and we hope international users c an get through and really understand the game to enhance their mental fitness. Moreover, we are also looking for a sponsorship by Thai government to promote Thai people that may emphasis on teenagers to improve their cognitive velveteen in terms of memory, attention and creativity. A. Market analysis Market trends Customer analysis As nowadays, people have care more about their healthy, not only their body shape but also including brain function. Also, as a number of using smart mobile phone increase, people always spend their time on smart mobile phone in daily. Each day, they would got many information from the social network or internet which may be junk information or good information. Imaging that you have to do multi works and update thing around, it would make your brain cannot concentrate on one thing or any things in same time. So, they tend to find some tools that could improve their brain concentrated such as meditation which would prepare them for working and successful in multi skill tasks. As figure table and form the research, the elderly or those aged 60 years and over in Thailand, they found that an increasing number of Thai elder each year is growing, making currently Thailand is a society of seniors. And the working population or labor force survey found that in year 2556, there were 3. 45 million elder workers from the total 9 million elders, or 38. 3 percent of the total who were still worked. It can estimate that in the future, Thai people at ages 65 or above are still planning to be working as the number of the older is increased. And because of health concerns and people waiting to retain their mental faculty as long as possible, it makes the brain health business is growing steadily. Supplier power (Low) As Brainless produces their own games. They do not need any suppliers to involve in their production line. It means that Bargaining of supplier power is low. Barriers to entry (Moderate) For barriers to entry are relatively high for advanced game because the startup for new business is very high cost in producing online brains improving games and the website much has platform that can measure improving brain which has to use complicated code for create web game. Threat of substitute products (High) How to cite Business plan, Papers Business Plan Free Essays BUSINESS PLAN GLOBAL MUSHROOM COMPANY LTD. -â€Å"quality first† MS in Agricultural Economics(Agribusiness and Marketing) MD. TAUHIDUL ISLAM LEVEL-4; SEMESTER-1 ID. We will write a custom essay sample on Business Plan or any similar topic only for you Order Now NO. : 09 AEAM JD 03M REG. NO. :31636 Group : C DEPT. of AGRIBUSINESS MARKETING BANGLADESH AGRICULTURAL UNIVERSITY. MYMENSINGH BUSINESS PLAN SECTION 1: THE BUSINESS PROFILE Description of My Business Our product is Mushroom. We will produce, package and set price in our own farm. Targeted Market and Customers Our customers will be different departmental store, hotels and restaurants. Our product is new arrival in Bangladesh and it is highly nutritious. Growth Trends In This Business Yes, the market for our products is growing, because our product has increasing demand to the people, specially to the educated people. Pricing Power The unique qualities of our product are:- -nutritious -nontoxic -it is suitable for all classes of people, especially for diabetic patient and educated people. SECTION 2: THE VISION AND THE PEOPLE We are passionately committed of our new business to provide highly qualified mushroom to all classes of people specially for highly educated people. THE PEOPLE Work Experience Related to My Intended Business We got training from reputed mushroom cultivation training centre. Again we will appoint a mushroom cultivation specialist. Personal Background and Education Credentials We are expected to complete graduation this year from Bangladesh Agricultural University, Mymensingh . SECTION 3: COMMUNICATIONS Computer and Communications Tools Resource Requirements: Communications -Telephone/ mobile phone Tk. 10000/year -Advertisement Tk. 80000/year -Leaflet Tk. 5000/year -Internet Tk. 14000/year Telephones Telephone/mobile phone Tk. 10000/year Computers One computer and one printer Tk. 25,000 Computer accessories Tk. 5000 Internet Internet Tk. 14,000/year SECTION 4: ORGANIZATION Business Organization We want to form a JOINTSTOCK business organization. It is our intention to grow our company into a large farm throughout the country. Professional Consultants I feel it is important that my team of professional advisors be in place before I start in business. Here is a list of these professionals: 1. Lawyer-A. T. M. Golam Hossain 2. Accountant: Rakibul Hasan 3. Insurance Agent: Real Insurance Company 4 . Banker: Abdul Bari 5. Trainer: Aktaruzzaman Licenses 1. Trade license SECTION 5: LICENSES, PERMITS AND BUSINESS NAMES Due Diligence Procedures for Licenses, Permits and Business Names: Licenses: State: Trade license Slogan: Indicate your slogan intentions if any exist Our slogan is â€Å"quality first†. SECTION 6: INSURANCE Insurance (Session 6): List the form of insurance coverage including cost are anticipated. We plan to use the services of Real Insurance Company, as our insurance agent. SECTION 7: PREMISES Location Criteria †¢space requirements : 71 decimal †¢future requirements : 33 decimal SECTION 8: ACCOUNTING AND CASH FLOW Accounting COMPARATIVE ANALYSIS OF BALANCE SHEET Particulars Year20082009201020112012 Assets: Cash 50,000 60,000 75,000 90,000 1,00,000 Land3,22,7274,02,7274,82,7275,67,2725,67,272 Building(office room , store house warehouse)4,00,0003,95,0003,90,0003,85,0003,80,000 Less: depreciation5,0005,0005,0005,0005,000 3,95,0003,90,0003,85,0003,80,0003,75,000 Computer , printer30,00028,00026,00024,00022,000 Less: depreciation2,0002,0002,0002,0002,000 28,00026,00024,00022,00020,000 Hut4,62,9905,78,7376,94,4846,94,4846,94,484 Equipment(rack sprayer)65,20080,20097,80085,80073,800 Less: depreciation8,0009,50012,00012,00012,000 57,20070,70085,80073,80061,800 Vehicles(car van)2,10,0001,99,0001,88,0001,77,0001,66,000 Less: depreciation11,00011,00011,00011,00011,000 1,99,0001,88,0001,77,0001,66,0001,55,000 Value of life insurance20,00020,00020,00020,00020,000 Raw materials inventories2,400,00030,00,00036,00,00039,60,00043,20,000 Supplies1,00,0001,20,0001,50,0001,80,0002,00,000 Total Assets40,34,91748,56,16456,94,01161,53,55665,13,556 Liabilities and Owners equity Liabilities : Bank loan20,00,00020,00,00015,00,00010,00,0008,00,000 Accounts payable1,00,9172,56,1646,94,0116,53,55611,13,556 Owners equity15,00,00020,00,00025,00,00030,00,00030,00,000 Retain earning4,34,0006,00,00010,00,00015,00,00016,00,000 Total Liabilities and Owners Equity40,34,91748,56,16456,94,01161,53,55665,13,556 Particulars Year20082009201020112012 Revenue: Gross sales48,00,00063,00,0007920,0008640,0009180,000 Less: sales return and allowance1,00,0002,00,000100,00025,00025,000 Net sales47,00,00061,00,0007820,0008615,0009155,000 Cost of goods sold: Inventory01,00,000200,000250,000250,000 Purchase24,00,00030,00,0003600,0003960,0004320,000 Less: purchase return 50,00075,00080,000100,000100,000 Net cost purchase2350,0002925,0003520,000386,0004220,000 Cost of goods available for sale 2350,0003025,0003720,0004110,0004470,000 Less: inventory1,00,000200,000250,000250,000250,000 Cost of goods sold22,50,0002825,0003470,0003860,0004220,000 Gross margin24,50,0003275,0004350,0004755,0004935,000 Operating expenses:, Advertisement cost80,000150,000100,00050,00025,000 Payroll4,68,000500,000560,000600,000600,000 Expense in license9,000 Transportation expenses1,50,000180,000280,000330,000330,000 Repairing and maintenance cost50,00060,00070,00070,00070,000 Insurance (fire)20,00020,00020,00020,00020,000 Telephone and internet24,00030,00035,00035,00035,000 Other expenses13,60020,00025,00050,00050,000 Cumulative depreciation27,50027,50030,00030,00030,000 Total operating expenses8,42,100987,5001120,0001185,0001160,000 Net earnings16,07,9002287,5003230,0003570,0003775,000 Less :interest expense2,40,000240,000180,000120,00096,000 Net profit / loss13,67,9002047,5003049,9703450,0003679,000 Growth(profit/sales*100)29. 1%33. 57%39%40. 05%40. 19% COMPAR ATIVE ANALYSIS OF INCOME STATEMENT Cash Flow Planning Checklist (Tk. /year) operating expenses: Advertisement cost80,000 Payroll468,000 Expense in license9,000 Transportation expenses150,000 Repairing and maintenance cost50,000 Insurance (fire)20,000/ Telephone and internet24,000 Other expenses13,600 Cumulative depreciation27,500 Total operating expenses 842,100 Capital investment1500000 Estimated sales4800000 Analysis of Costs Fixed costs: Land, building, equipment, hut, computer, depreciation, managers salaries, insurance, license cost, interest expense and vehicles. Variable costs: labor cost, Straw, Spawn, formalin, repair and maintenance cost and advertisement cost. Product cost: Straw, Spawn, formalin packaging and formalin. Delivery cost: Fuel, vehicles and drivers’ salaries . Internal Controls We will always supervise the overall activities in strong hand. If we get any dishonesty or carelessness in any kinds of business activities then we take necessary steps for controlling them properly. We will give rewards and incentives for appreciating the good works and punishments for skulking. We will keep record of every transaction and also we will try to ensure friendly environment for all employees in the company. SECTION 10: E-COMMERCE E-Commerce Plans We plan to build and install a registered website name www. glbmashroom. com . This site will contain attractive advertisement on our product. Buyers will get update information and they can merchandise via this website. E-Commerce Budgeting 1. Rent for domain – Tk. 1,000/year E-Commerce Competition We will provide more discount comparatively our best competitors. We will send our e-mail to our expected buyers containing our product advertisement. SECTION 11: ACQUISITIONS Due Diligence Procedures for Acquisitions # Our consulting team: Lawyer, accountant, banker, trainer, etc. # How we plan to authenticate- By providing sales receipt. # Sellers records to be inspected: Financial statements, sales backlog, cash deposit records, utility bills, accounts payable and receivable, financial comparisons of similar businesses, etc. # Appraisals, as appropriate. Yes. # Market conditions. Oligopoly market. # Value of goodwill exists. # Method of purchase: stock, assets, etc SECTION 12: MARKETING Marketing Plan We will personally contact with the buyers. We give fresh styling, quality product price incentive to them. We provide the transport facilities and arrange Mushroom food product festival every year to create more concentration of buyers. Advertising and Promotion Plans Plans Budget(Tk. /year) Internet 10,000 Television 40,000 Newspaper 20,000 Poster 5,000 leaflet 5,000 Training Policies We will hire a honest, skill and smart trainer for increasing the efficiency of our sales manager for specific period of time. The Competition BRAC is our strongest competitor, because they have -large overhead structure -large amount of capital -strong brand recognition But we intend to compete with the BRAC by the following ways- -attractive packaging price incentive -Mushroom food product festival -quality maintain -advertising -transportation facilities. How I Plan to Take Advantage of Competitors Weak Points The shortcomings of our competitors are as follows -slow motive to change product quality -price of product relatively higher than us -insufficient supply We plan to overcome their leadership with fresh new designs, artwork packaging and to provide at a lower price. SECTION 13: GROWTH PROGRAM Expansion Sources of financing :B ank and own capital Cash flow: Mushroom sale(cash inflow) Input purchase(cash outflow) Benefit package and policies: Those who are regular customer we sell the product to them at a lower price and sometime we will offer discount for product. Handling Major Problems Adverse conditions Response 1. Reduction in sales -sales promotion 2. Fall in price -reduce supply 3. Rise in input price -increase in output price How and where we reduce costs- -In advertising(in case of leaflet and postering ) -transportation cost will reduce when the company acquired goodwill to all kinds of customers. 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AA Meeting Report free essay sample

The meeting that I attended was called â€Å"The Way of Life Group†. It took place at Palos Methodist Church, 12101 S Harlem Ave on Monday, January 20, 2014 at 7:00 PM. There were about twenty to thirty people at the meeting. They were all very friendly and welcoming to me as an observer. There were new members and older members and everyone was very open about their situation and dependence on alcohol. Overall, the participants were of all ages, ethnicities, and there was an even amount of men and women. The biggest thing that I noticed about the participants that were at the meeting was that they did not look like my perception of someone who was suffering from alcohol dependence. They were like average people that I would meet during everyday life or someone that I could even see as a friend. It never occurred to me that these individuals would be normal everyday people. I assumed that they would be dysfunctional and unable to participate in the meeting, but many of them looked healthy and were happy to participate and talk at the meeting. Testimonial There was an individual who gave a testimonial. This individuals name was Maurine and her sobriety date was September 28, 2005, at the age of 50. She has completed her recovery, but continues to return to help others with her story and because she believes it helps her to be a stronger person. She grew up on the South side. Her father was also an alcoholic, but he was not an everyday drinker. Maurine stated that she believe that her father being an alcoholic had caused a lot of problems in her later years. She caused a lot of problems for herself that caused her daughter to stop speaking to her for five years. She is a social worker and has been ever since she graduated college. However, her drinking problem had gotten so bad that one day she was in the hospital and had to be visited by a social worker, or as she stated â€Å"a social worker to see the social worker†. This was the turning point when Maurine realized that she was suffering from alcohol dependence. When she got out the hospital, she called the number of A. A. and she went to her first meeting at a church. The only reason that she stayed and went through A. A. was the fact that there was someone who waited for her at the end of the meeting. He invited her to another meeting and stated that he would be there. She did not believe in the A. A. process, but she still went to the meeting and she was surprised at the fact that there was someone willing to support her. She stated that they told her to take her recovery one day at a time, but she was happy if she could just make it fifteen minutes at a time. Maurine said that now she is embarrassed by her past and that it was hard and scary for her to get through the process. Nevertheless, she listened to the people at the meetings and felt that she could connect to the people who would speak at the meetings. She got divorced because of the fact that the person she was with would not stop drinking and she believed that it would be problematic to her recovery. The biggest thing that she believed helped her through her recovery was the fact that people in A. A. would actually did the things that they said they would and that she enjoy the time with the people she meet at A. A. The people she spent time with now did not require the type of excitement that she needed when she was drinking, but at the same time they could have fun together. After her life of alcohol and â€Å"excitement†, she finally was able to trust people and moreover she was able to trust herself. She does not dwell on her problems as much anymore and she believe that she is not the same person that she was before. Maurine believe that the only reason she was so successful was because of the fact that she kept coming to the A. A. meetings. She stated that she will keep coming back as long as she can to help other and because she does not want to become someone who falls back on their dependency of alcohol. Issues Addressed The issues that were addressed during this meeting all revolved around the twelve steps and traditions. The individuals at the meeting worked hard to promote these steps and traditions so that all the newcomers were aware of them and understand them. However, I think that the biggest issues that were addressed at this meeting were encouraging the newcomers that there is something greater than them that will help them with their alcoholism and the fact that the group always be there for those willing to make a change for the better with their dependence on alcohol. I think that both of these issues are extremely important. I believe without a strong spirituality an individual will have a hard time in life and will turn to other outlets like alcohol to find a way to cope. Also I believe that having a support group to help you through your hard times will give an individual a better chance at success and being able to overcome their dependence on whatever drug they may use, like alcohol. Both of these issues seemed like important things and I was glad to see that they were addressed during the A. A. meeting that I attended. Role of a Sponsor The sponsor helps the individual through their journey in A. A. They are supposed to guide them through AA with the twelve steps and help them to become more connected to the program. They help encourage the patient to attend meetings and help them have a positive attitude throughout the process. They should not make the individuals dependent on them. Instead, they should help the individual to understand for themselves how to use the twelve step program to be successful in their journey and then be able to help others do the same. They help to promote a better life for the person they have sponsored so that they will not have any need or desire to drink again. The sponsor should be there to answer question for the individual, but at the same time the sponsor does not have all the answers. The sponsor acts as a friend and a mentor for the newcomer in A. A. (Whelan, 2009). The â€Å"Big Book† In the A. A. meeting, there were a lot of times where the â€Å"Big Book† was brought up by the people attending the meeting. The full name of this book is Alcoholics Anonymous: The Story of How Thousands of Men and Women Have Recovered from Alcoholism. It is currently on its fourth edition and the first edition was written by William Wilson and Bob Smith. This book contains the twelve steps and twelve traditions in the beginning part of the book. It contains stories of men and women who have recovered from alcoholism. This book acts as a guideline for individuals who are in A. A. and helps them to see others who have been successful in overcoming the problem. This is important because it helps the individual suffering with alcohol dependence and let them know they are not alone in this journey and there were many before them who were successful. (Alcoholics Anonymous World Services, Inc. , 2014) 12 Steps and 12 traditions During the A. A. meeting, the twelve steps and twelve traditions were explained. To begin, the twelve steps included: 1. We admitted we were powerless over alcohol – that our lives had become unmanageable. 2. Came to believe that a Power greater than ourselves could restore us to sanity. 3. Made a decision to turn our will and our lives to the care of God as we understood Him. 4. Made a searching and fearless moral inventory of ourselves. 5. Admitted to God, to ourselves, and to another human being the exact nature of our wrongs. Were entirely ready to have God remove all these defects of character. 7. Humbly asked Him to remove our shortcomings. 8. Made a list of all persons we had harmed, and became willing to make amends to them all. 9. Made direct amends to such people wherever possible, except when to do so would injure them or others. 10. Continued to take personal inventory and when we were wrong promptly admitted it. 11. Sought through prayer and meditation to improve our conscious contact with God as we understood Him, praying only for knowledge of His will for us and the power to carry that out. Having has a spiritual awakening as the result of these steps, we tried to carry this message to alcoholics, and to practice these principles in all our affairs. Next the twelve traditions were discussed in the A. A. meeting as well. These twelve traditions included: 1. Our common welfare should come first; personal recovery depends upon A. A. unity. 2. For our group purpose there is but one ultimate authority – a loving God as He may express Himself in our group conscience. Our leaders are but trusted servants; they do not govern. 3. The only requirement for A. A. membership is a desire to stop drinking. 4. Each group should be autonomous except in matters affecting other groups or A. A. as a whole. 5. Each group has but one primary purpose – to carry its message to the alcoholic who still suffers. 6. An A. A. group ought never endorse, finance, or lend the A. A. name to an related facility or outside enterprise, lest problems of money, property, and prestige divert us from our primary purpose. 7. Every A. A. group ought to be fully self-supporting, declining outside contributions. 8. Alcoholics Anonymous should remain forever nonprofessional, but our service centers may employ special workers. 9. A. A. , as such, ought never be organized; but we may create service boards or committees directly responsible to those they serve. 10. Alcoholics Anonymous has no opinion on outside issues; hence the A. A. name ought never be drawn into public controversy. 11. Our public relations policy is based on attraction rather than promotion; we need always maintain personal anonymity at the level of press, radio, and films. 12. Anonymity is the spiritual foundation of all our traditions, ever reminding us to place principles before personalities. Response to Experience I thought this experience was extremely helpful. It taught me not to stereotype individuals. I was surprised by how friendly everyone was to me and how open they were to each other. This experience has taught me never to judge someone before I know their background and to try to be more understanding of others. I felt almost ashamed because I had unknowingly judged these individuals before I even meet them. However, overall I believe that this A. A.  meeting experience was positive and allowed me to see a new world that I might never see elsewhere. The things that I will take into my nursing practice with me from this experience are to be less judgmental and let the patient tell me their story before I decide how I feel about them. I think that this idea can be applied to any patient, not just patients that suffer from alcohol dependence. I believe that the best way for me to be a good and caring nurse is to put this idea into practice right away and to make sure that if I do have judgment towards a patient when I care for them. Other Treatments Some other treatments that are available for individuals who suffer from alcoholism include pharmacological, biological and social therapy. These treatments follow two goals. The first goal is providing a safe way to detox the individual and the second is encouraging the individual to want to recovery from their illness. The treatment usually depends on the patient and what they are going through because not all patient need to deal with withdrawal management. Drugs like Librium, Valium, Serax, Ativan and many other drugs can help the withdrawal symptoms, but overall the health of patient should be reviewed no matter what treatment is given. (Varcarolis Halter, 2009) There are many other types of treatments that are available for patients. Some of these therapies include avoiding individuals and places that cause you to drink, join a group like A. A, look for help from family and friends, look for new hobbies to help or join a church, and exercise can also be helpful to the patient (Edmundson, 2013). These are just some ways to help individuals who are having trouble with alcohol dependence. If the patient is experiencing alcohol withdrawal, they should be treated with some kind of medication. No matter what the treatment is, it should be specific to the patient and their needs. Conclusion Overall, A. A. meetings are an excellent idea because they provide support and leadership to individuals that are in need of help with their dependency issues. The experience was very helpful to me and allowed me to how A. A. members help people with a similar problem to get their life together and get rid of their addiction. I would defiantly recommend A. A. to anyone who is suffering with an alcohol addiction.

The Us Federal Communications Commission Protecting free essay sample

The ( Us ) Federal Communications Commission: Protecting The Public Interest Essay, Research Paper The chief intent for the being of the Federal Communications Commission s licencing system is to protect the public involvement. The licensing of telecasting and wireless Stationss ensures that the electromagnetic broadcast spectrum, which is a scarce resource, is decently distributed to those that can outdo run the installations while supplying programming that is of involvement to all. The application of a broadcast licence involves many stairss and it varies for FM and AM wireless Stationss. The Mass Media Bureau of the Federal Communications Commission is responsible for modulating the telecasting and wireless Stationss in the United States. The Bureau issues broadcast licences stipulating the community of licence, the channel and runing power of the station. The conditions of the licence guarantee that the broadcast will be picked up without intervention. If jobs arise, the Bureau investigates and resolves the jobs. We will write a custom essay sample on The Us Federal Communications Commission Protecting or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The licensing of wireless Stationss began with the Radio Act of 1927 in which the Federal Radio Commission ( FRC ) was established based on petitions from the industry itself. This act along with the Communications act of 1934 allowed the committee to make and implement criterions for the usage of the public airwaves. While the committee does non hold power over the full wireless spectrum granted by International pact to the United States, as half the available frequences have been designated for authorities usage, the committee does command all commercial and private petitions. Because the wireless spectrum is non big plenty to suit everyone who might desire to utilize it, an application and licensing system has been established. This criterion of licensing does non utilize a lottery or auction to the highest bidder, but alternatively grants licences based on the # 8220 ; best qualified to function the public convenience, involvement, or necessity. # 8221 ; ( FCC # 8211 ; What it does, page 379 ) Such licences are renewed every seven old ages based on conformity with the ordinances set Forth by the committee every bit good as the station s go oning ability to function the public good. The allotment of frequences varies between FM ( Frequency Modulation ) and AM ( Amplitude Modulation ) Stationss. AM Stationss are distributed on a # 8220 ; demand # 8221 ; or # 8220 ; first semen, foremost served # 8221 ; footing. The demand system allows market manner distribution in metropoliss that can back up more frequences because of greater population. The big population centres draw the largest figure of appliers because they are able to back up a big diverseness of Stationss and programming. FM Stationss are distributed likewise to telecasting in that communities are assigned certain frequences for usage today or in the hereafter. This protects the smaller communities that might non be able to run Stationss today and might be unable to have one utilizing the demand system which does non adequately program for future growing. There is a tabular array of allotments for each metropolis that can merely be changed utilizing formal rule-making proceedings. There are certain demands that an applicant must run into before being considered for a licence. # 8220 ; Section 310 of the communications act mandates that a licence may non be held by a non-citizen, a foreign authorities, a foreign corporation, or any corporation of which any officer or manager is an foreigner or of which more than one fifth of the capital stock is owned by non-citizens. # 8221 ; ( FCC # 8211 ; What It does, page 389 ) Such demands guarantee that the electromagnetic is non being distributed to foreign involvements that might utilize the frequences in a mode that does non profit the public involvement of the citizens of this state. The applicant must be of good moral character and there can be no inquiries sing the honestness of the applier either in other concern traffics or in the application itself. This proviso of the application procedure is a instead subjective determination made by the committee, but, its chief intent is to keep the fairness and honestnes s of its prospective licensees. A past record of dishonesty or deceit is a good mark of possible future misdemeanors and is prohibited. The FCC requires the prospective licensee to demo cogent evidence of fiscal capableness to run the station for 90 yearss without any income. The applier must besides demo its ability to concept, purchase, and run the installations required for transmittal. While this requirement sets a minimal fiscal duty for the appliers that disqualifies the bulk of the population, such ordinances guarantee that the scarce resource will be protected from those who can non afford to run it. While the FCC does necessitate cogent evidence of such duties, it does non give an advantage to those who have more of a financia cubic decimeter endorsing than others. Applications that merely run into the minimal duties are non weighed any less than those that have well more money that the lower limits. All appliers must show to the committee that they have sufficient proficient cognition to run into all of the proficient demands set Forth in FCC regulations. The ability to run equipment that has been approved for the assorted categories of Stationss every bit good as fix proficient bugs assures that intervention or blazing proficient misdemeanors will be minimized. The FCC has the right to non accept, which is different from rejection, those applications that do non run into the minimal proficient demands. The FCC besides has ordinances that encourage and even necessitate media diverseness. Multiple ownership regulations attempts to forestall a individual individual, entity, or organisation to have more than the standard sum of broadcast Stationss. The FCC furthers these ordinances by forbiding multiple ownership of installations in the same community or country, those restricting ownership no affair where the installations are, and those prohibiting newspapers from having a telecasting station in the same community. No individual entity can have two AM Stationss, FM Stationss, or two telecasting Stationss in the same community unless their scheduling is non-commercial. Limits on the figure of Stationss owned throughout the state besides apply, with a cap of 12 to 14 Stationss entire, depending on minority hiring patterns. Because this was one time permitted, certain Stationss have been # 8220 ; grandfathered # 8221 ; in to the new regulations, nevertheless, such clauses do non use i f ownership is sold or transferred in the hereafter. The Federal Communications Commission can ticket a station or take its licence if it finds that a broadcaster is go againsting FCC regulations. FCC regulations by and large do non regulate the choice of programming that is broadcast. The chief exclusions are that broadcasters may non air obscene scheduling ; they may air indecent programming merely when there is a strong chance that no kids are in the audience ; and they must restrict the figure of commercials aired during scheduling aimed at kids. There are besides regulations to guarantee that campaigners for public office are able to hold entree to the air for their paid political ads every bit good as responses and equal clip for qualified campaigners. Once the application has been submitted for rating, the FCC will allow a licence if it feels that the # 8220 ; public convenience, involvement, or necessity will be served thereby. # 8221 ; ( FCC # 8211 ; What it Does, page 412 ) If for any ground the committee is unable to do a determination that the station will function the public involvement, there must be a full hearing with the # 8220 ; load of cogent evidence placed on the applicant. # 8221 ; ( FCC # 8211 ; What it Does, page 412 ) Other broadcast Stationss or citizens groups that might be affected besides have the right to name licensing into inquiry by hearing. Such groups can try to demo that the granting of a new licence will hold an economically inauspicious consequence on the already established station. The committee can take these histories into consideration but can non protect Stationss from competition. In such instances where there is some inquiry by the committee, but all the makings have been met, impermane nt 180 twenty-four hours or more licences can and will be granted. Applications that do non run into the makings of the committee or make non win lottery or competitions for appliers of equal making are rejected. Such rejections can be appealed. If a licence is granted, the Broadcaster does non have the frequence, but alternatively holds a # 8220 ; renewable licence to utilize the frequences on which the station transmits. # 8221 ; ( page 100 press release ) These licences are renewed every bit long as their are no viing appliers in a # 8220 ; gum elastic cast # 8221 ; procedure every seven old ages if # 8220 ; all the standards for licence are still met. # 8221 ; ( page 106 press release ) If there are rivals seeking the same broadcast licence at reclamation clip, the past public presentation of the station is besides evaluated. If in any instance a licence is revoked or suspended, the broadcaster has the right to an entreaty or reappraisal in which the accused or rejected must turn out that he or she did non go against the regulations set Forth in the Communications Act of 1934 or is in the public involvement to be granted a licence. The application procedure for a broadcast licence is rather complex but seeks to gua rantee that the public involvement is ever being served. The regulations for such applications were established with the Communications Act of 1934 and go on to stay in consequence today. While certain add-ons and alterations have been made in the procedure since the original authorship, the foresight and prudence of the act and its application procedure has served the populace and its involvements good and will go on to function the populace commendably in the hereafter.

Price is related to Product, through the characteristics Essay Example

Price is related to Product, through the characteristics Essay Example Price is related to Product, through the characteristics Essay Price is related to Product, through the characteristics Essay Critically assess the benefits of an administration of following a strategic planning position and the troubles in standardizing or accommodating an international services marketing mix. An organisation’s scheme is the design of their planning that reveals to their stakeholders their purpose ; this is reached through the attainment of their aims, intents, and ends. Simply, the administration identifies where they strategically would wish to be, and initiates policies and processs to accomplish these ends. This scheme will so apportion the resources, this is based on its internal competences and defects, and the predictable alterations in the environment. Johnson A ; Scholes ( 1997 ) concluded â€Å"strategic purpose is the coveted future province of the organisation†¦which seeks to concentrate the energies of the members of the administration ( Johnson J A ; Scholes K 1997:15 ) . The addition in the competition and the globalization has increased the demand for a strategic attack to the direction in order to derive competitory advantage and addition gross. When establishing a merchandise into foreign markets the administration has two chief picks standardise or accommodate the selling mix to the new market. This can be a worldwide-standardised selling mix, or a made-to-order selling mix in each single state. However the most of the statement in favor of standardization suggest that it the merchandise is adapted for local markets it will add to the overall cost of bring forthing the merchandise and weaken the trade name on the planetary graduated table. Trade names for illustration Coca-Cola, McDonald, and Levis are all successful standardized trade names ; these merchandises are all targeted at similar groups on a world-wide graduated table ( Groucutt, J. et al 2004 ) . The market development scheme is used by an administration that is either confronting high competition in their current market or low degree of response from the clients, therefore their net income is reduced. As a consequence of these force per unit areas to accomplish uninterrupted growing, a market development scheme either in the same geographics or in a new geographical location is intended to increase market incursion. Administrations are quickly spread outing into new locations as domestic markets become saturated ( Johnson, G A ; Scholes, K 2003 ) . Globalization is a consequence of administrations spread outing into new and foreign markets, which has increased international competition. This has arguably, saturated both the competition in the markets and the mark markets itself. This is through the high degree of competition among the take parting administrations in their market section. This degree of impregnation has increased the demand for farther development in the markets, to accomplish competitory advantage and to utilize merchandises to derive sustainable growing of the concern ( Brassington, F A ; Pettit, S 2003 ) . The rapid development of telecommunication and strong consuming capableness of the young person have created common demands, gustatory sensations and values globally in last two or three decennaries, which has driven international sellers to progressively concentrate on the importance of planetary trade names. Doyle ( 1998 ) commented, Trade names are at the bosom of selling and concern scheme. The intent of selling is to make a penchant for the company s trade name .The tendency towards planetary stigmatization is speed uping quickly. Successful planetary trade names are powerful to obtain a figure of benefits, which include decreased costs, in both production and selling ( Doyle, P 1998: 165 ) . Global stigmatization is achieved by administrations standardizing their merchandises on an international graduated table. This benefits the administration by the important graduated tables of economic system it achieved ( Aaker, D. ( 1991 ) cited in Kotler, P A ; Gertner,D. 2002:249 ) . This is non merely in footings of new trade name development, packaging and fabrication, but besides with the repute of a planetary merchandise they can come in new markets at lower cost than a new national trade names: if you move into a new market with a trade name that is already planetary in range, it reduces the cost of introductory and follow-up selling plans ( Kotler, P A ; Gertner,D. 2002 ) . McDonald s has a strong planetary trade name, which is standardised worldwide. They have 18,380 eating houses in 91 states ; entire gross revenues outside the US ( place state ) contributed 54 % of company income in 2005. MacDonald’s utilises standardization across its eating houses, clients know what to anticipate any where in the universe, when eating at MacDonald’s. The company s attack to merchandise or selling is the same whether in Beijing, Budapest, Melbourne London or Miami ( www.mcdonalds.com ) . The administration has adopted a scheme of selling bing merchandises to new markets, developing new markets ( Ansoff cited in Kotler,P. 2004 ) . . The combination of trade name name and trade name significance has become a core competitory plus in an ever-growing international market topographic point. These trade names â€Å"incite beliefs, evoke emotions and prompt behaviours† ( Aaker, D. ( 1991 ) cited in Kotler, P A ; Gertner,D. 2002:249 ) . Merchandise characteristics are easy imitated ; and can weaken the impact of them ; therefore trade names are considered a seller s major tool for making merchandise distinction ( Kotler, P A ; Gertner,D. 2002 ) . The monetary value is related to Product, through the features of the trade name, it s packaging and overall image. When this image is purchased people are purchasing into an ideal, non merely the physical point. The administration will protects the trade name ; it is an plus and hence topographic points value in it. Brand Management, client consciousness and trueness, is straight linked to the monetary value, therefore care of the relationship between trade name imag es ; quality and monetary value have to be consistent ( Johnson, G A ; Scholes J 2004 ) . Some administrations have a selling policy for international markets on the footing of an incorporate selling mix, instead than selling merchandises designed for the domestic market globally. This method will take some nucleus merchandises and either re-promote them or alter their visual aspect, to provide for the targeted market. The bases for a world-wide selling mix are the same that are used in the domestic market, the principal difference being in the scope of options. The selling mix option includes the facet of merchandising, which is considered individually from publicity ( Kotler, P. 2005 ) . Whitbread PLC is a UK cordial reception administration, which includes such trade names as Premier Travel Inn, Brewers Fayre, Beefeater, Costa, T.G.I. Friday s and David Lloyd Leisure. Their selling scheme is to make value by concentrating on growing in spread outing sectors of the cordial reception industry, chiefly in the UK but besides in a few selected international markets. They have merely expanded internationally with a few of their trade names ( www.whitbread.co.uk ) . Whitbread are developing their merchandises within their bing markets, to derive more usage and market portion ( Ansoff cited in Kotler,P. 2004 ) . The monetary value degrees to be charged in a new market are dependant on the company’s scheme, whether it is differentiated, undifferentiated or concentrated selling. The pick is whether to follow a skimming or incursion attack to pricing, although the determination will depend on how of import the planetary monetary value will be in the overall selling mix. There are legion costs, which have to be considered in pricing determination, for illustration duties, and logistics costs ( Lynch, R 2005 ) . McDonalds’ monetary value is in relation to the local economic system and reflects the income of the state it is runing in ( www.mcdonalds.com ) ; in comparing Hyatt Hotels are priced for their international repute ( www.hyatt.com ) the right pricing for the merchandise and market adds to their competitory advantage. This trade name plus direction is a construct that is closely related to placement, since certain trade names are cardinal to a company s current and future public presentation. They need to be managed, enhanced and protected. This has allowed trade name names such as Coca Cola, Sony, Intel and Disney to widen their trade name into new merchandise classs, and bring forth merchandise discrepancies and services. This enlargement is hard to accomplish, non all trade names are strong plenty to reassign to new markets ( Kotler,P. 2004 ) . It is critical that sellers place the trade name right, and see the tantrum with its properties, values, civilization, benefits, and personality. For illustration Mercedes suggests that it attributes are â€Å"well engineered and good built, it is lasting, high prestigiousness, fast and expensive† . These properties tell the consumer the benefits and values that are placed in the merchandise. These properties represent the German doctrine and civilization, which reassures the consumer the high value of the merchandise. The personality of the merchandise is affluent, good built and dependable ( Kotler, P. 2005 ) . Porter ( 2000 ) discussed that in order to accomplish competitory advantage through pricing scheme of cost leading, is merely possible through the effectual control of organizational costs ( Porter, M ( 2000 ) cited in Kotler, P. et al 2005:508 ) . When this is added to innovation in the production procedure and streamlining of the supply concatenation, it will take to be leading ( Kotler, P. et al 2005 ) . An illustration of an administration that is runing globally with a cost leading scheme is Hyatt Hotels A ; Resorts. They maintain a repute for physical peculiarity ( the trade name is easy recognised ) , and in their hotels they incorporate local art and design, for the comfortss and services provided ( www.hyatt.com ) . Wimpy, McDonalds and Burger King are in a place to derive economic systems of graduated table due to their purchasing power. The world-wide standardization of their merchandises allows them to buy in big measures and have big price reductions. In new markets this reduces the menace of competition on merchandise and monetary value, and increases their competitory advantage. Although with this market section there is ever the menace of permutation, from challengers, other nutrient providers, leisure and amusement ( Brassington, F A ; Pettit, S 2003 ) . The administration can advance internationally through media advertisement, point-of-sale publicity, trade exhibitions, trade carnivals, booklets and direct mail. The handiness of the media is a concern every bit good as costs and linguistic communication considerations for interlingual renditions of promotional literature. The publicity as an component of the selling mix, in the international selling the principal concern is the type of representation that will be adopted ( Kotler, P A ; Gertner,D. 2002 ) . Some organisation’s publicity schemes in international markets is the strength of their logo, for illustration McDonalds is recognised worldwide as the trade name, this reduces media costs ( www.mcdonalds.com ) . One of the most important determination for the international seller is the pick between direct representation or through an agent, distributer or franchising. Direct representation can be really expensive in footings of costs and disbursals, besides the cultural differences can be do it hard to reason dialogues, without an mediator. The topographic point has logistics deductions, which should be considered prior to entry into the market. Hilton, Hyatt, McDonald, Burger King utilize a mix of enlargement methods, which includes franchising, which reduces the fiscal hazard when come ining new markets ( Kotler, P A ; Gertner,D. 2002 ) . Lynch ( 2003 ) stated that distinction is progressively used as a scheme amongst rivals, since the competition is in the mark markets. These markets are now making a degree of impregnation, in footings of competition based upon the monetary value of the merchandises. Furthermore he says, â€Å"that the distinction can be accomplished by two methods† . The first method is the procedure of value add-on where the company strives to separate itself through underscoring upon the quality and the value added to the merchandise they sell to the clients ( Lynch, R 2005 ) . In the leisure industry the high degree of client service and hygiene criterions maintained by both the Hyatt and Hilton Group of hotels is a typical illustration for this scheme. When Market development takes topographic point in a new location, so it is enlargement of the administration. Entry into the market is usually at the same degree as the bing competition, and is the targeted market. ( Lynch, R 2003 ) . An illustration of Market development is the enlargement of Hyatt group of hotels and McDonald into the Far East ; Hyatt has placed itself as a rival in the luxury scope of hotels, whereas McDonald are placed in the fast nutrient section. The administrations have adopted a scheme of selling bing merchandises to new markets ( Ansoff cited in Kotler,P. 2004 ) . The hotel industry is globalizing and the presence of the international rivals in the planetary market is increasing, pudding stones like such as The Hilton group are playing a lead function in the globalization. The partnering of the Hilton hotels with the travel bureaus to pull the international clients, whilst at the same making partnerships with the local trade names to increase the market portion in the local market is a classical illustration that demonstrates the successful usage of Strategic concern Unit of measurements on a planetary position ( Johnson, G. and Scholes, K 2004 ) . Competitive competition can be fierce at the point of entry ; there is the menace of replacement merchandises, and providers and purchasers attempt to command the market ( Porter M cited in Brassington, F A ; Pettitt, S 2003 ) . For this ground McDonald, Burger King and Wimpey use the same providers ( every bit much as possible ) globally, this reduces the hazard and standardises their merchandises in international markets ( Brassington, F A ; Pettitt, S 2003 ) . Mentions Brassington, F A ; Pettitt, S ( 2003 ) ( 3rdEdition )Principles of Marketing Prentice Hall, Financial Times Publishing, UK Doyle, P. ( 1998 )Invention in selling Butterworth-Heinemann Oxford Groucutt, J. et Al ( 2004 )Marketing Essential Principals and New worlds Kogan A ; Page, Great Britain Johnson, G A ; Scholes, K. ( 1997 ) ( 4ThursdayEdition )Researching Corporate SchemePrentice Hall, London Johnson, G A ; Scholes J ( 2004 ) ( 6ThursdayEdition )Researching Corporate Scheme Prentice Hall, Hemmel Hempstead. Kotler, P A ; Gertner, D. ( 2002 )State as trade name, merchandise, and beyond: A topographic point selling and trade name direction positionJournal of Brand Management, London: Apr 2002.Vol.9, Iss.4/5 Kotler,P. ( 2004 )A three-part program for upgrading your selling section for new challengesStrategy A ; Leadership.Chicago: 2004.Vol.32, Iss.5 Kotler, P et Al ( 2005 ) ( 4th European edition )Principles of selling Pearson, Prentice-Hall, London Lynch, R ( 2003 )Corporate Scheme Prentice Hall, Financial Times Publishing, UK www.hyatt.com www.mcdonalds.com www.whitbread.co.uk

Entertainment Writing Jobs You May Not Have Considered †Part 2 of 2

Entertainment Writing Jobs You May Not Have Considered – Part 2  of 2 In this follow-up article, I put more of an emphasis on the feature film world. Thanks to the proliferation of â€Å"prosumer† technology like HD cameras and editing software, more films are being made now than ever before, offering increased accessibility for writers who are willing to attempt a more non-traditional approach to their careers. Write Film Treatments Feature film scripts usually begin with a treatment essentially an extended synopsis between two and ten pages that outlines the entire narrative beat First, you should read books like â€Å"Story† Ghostwriting for Indie Filmmakers Many independent producers, writers, actors, and directors have ideas for films they would like to make, but not the will or skill to write the material on their own. If you have experience writing screenplays and would rather pocket the green than see your name in lights, consider offering your services as a ghostwriter. This involves you working hand-in-hand with the person who hires you to craft the script he or she wants or to rewrite a script he or she already has without taking any credit. While you have less creative control this way, you get to ply your craft as a paid writer. Books like Screenplay   Write Marketing Materials Film and television marketing alone is a multi-billion-dollar business, and much of that money goes toward creating promotional writing for pre-existing content. If you have the ability to capture the essence of a project in a concise way with a bit of wit and flare, marketing-based materials might be your niche. This includes everything from actor

Landscape Architecture Semester Project Term Paper - 2

Landscape Architecture Semester Project - Term Paper Example The fact that after the great earthquake, experienced and advanced land design firms were required in coming up with a unique Embarcadero Boulevard project, I put a lot of trust in Embarcadero Boulevard as my precedent project. The Embarcadero Boulevard project has unique components that can guide me in including more ideas into my proposed project. One of the components is its unique functions. It promotes a working waterfront; a diversity of activities such as bars and restaurants; access along and to the waterfront; and also promotes a revitalized port in the ferry terminal. In addition, Embarcadero Boulevard has promoted local and international tourism by acting as a tourism destination. The other component is its spatial features. The Embarcadero Boulevard is developed to be a multi-use structure connecting south waterfront with the northeast waterfront of San Francisco. It has a number of anchor points. The first one is the south beach which provide neighborhood for housing, ba seball field and among others. The second one is Rincon hill which provide public art features along the waterfront. The next one is the ferry building that promotes market activities. The other one is the gap headquarters which provide a strong San Francisco home identity for international retail business. The last one is the historic piers for retail and office purposes. This contributes a lot in my idea of spatial requirements when undertaking my project. In addition, I should choose an appropriate space that allows people to interact with my structure that is being proposed. The waterfront is located on the southern part of New York City. It covers approximately 320 acres of land that touches the Lake Ontario. The site has for sometimes being bare and being misused as a dumping site for solid materials. However, the geographical location of the site is

Nanotechnology and its use in the Military Essay

Nanotechnology and its use in the Military - Essay Example example Sun blocks containing micro level Titanium Dioxide (TiO2) give white color appearance on the skin due to the scattered reflection of the light rays. But Sun blocks containing Nano particles of Titanium Dioxide, which are evenly spread and thinner, do not scatter light rays, and provide much transparent coating enabling the skin color to appear. Cloths produced incorporating nanotechnology and containing tiny Nano fibers do not retain dust or dirt because the holes of the cloth are tinier than the dust particles. These beneficial changes in the characteristics of the physical matter manipulated at the nano scale can be used in many areas such as medicine, sport, chemical industry etc. The concept of â€Å"Nanotechnology† was first introduced by a physicist, Richard Feynman in his speech â€Å"Theres Plenty of Room at the Bottom† delivered at a meeting of the American Physical Society in 1959 (Toumey, 16-23 & Taniguchi). In his speech he explained taking a human cell as an example for naturally existing highly effective, multi purpose nano scale machine and emphasized the usefulness of such small scale equipments. There are two approaches in the direction of handling materials and making products or equipments using Nanotechnology. The more conventional approach â€Å"Larger to smaller† or â€Å"Top to bottom† handling starts with larger physical materials and then shaped up or arranged to much smaller final product such as Nano particles of Titanium Dioxide, Nano fibers etc. The other approach â€Å"smaller to larger† or â€Å"bottom to top† starts with simple smaller molecules or atoms and then build up or assemble until the final expected product is achieved. The second approach, atomic assembly has many limitations and comparatively difficult than the first method because of the limitations in human ability to sense and handle materials of very small scale. Therefore sophisticated equipments are needed for the manipulation of these materials. Carbon

Infectious Disease Research Paper Anthrax Essay Example for Free

Infectious Disease Research Paper Anthrax Essay Typically spread from humans to livestock and can be transmitted via air, soil, animal hides, and food. The dormant spores of Anthrax can live in soil and animal products, such as hides (leather) for years and it is not easy to kill by heat or cold. Once spores are eaten by livestock, they are activated very quickly, and the bacteria then reproduces. The animal typically dies and the bacteria is returned to the soil and water as spores. Diagnosis typically requires the element of suspicion for a physician to diagnose anthrax. Diagnosis begins with culturing the bacterium and performing a gram stain. A motility test and the lack of hemolysis on blood agar can also be used to diagnose anthrax. The main virulence factors are it’s polypeptide capsule and what is referred to as a tripartite toxin which is composed of three separate proteins. One protein is called edema factor the second protein is protective antigen, and the third is lethal factor which causes massive inflammation and shock. There is a vaccine that contains live spores and a toxoid prepared from a special strain of B anthracis used to protect livestock in areas of high anthrax cases. There is also a purified toxoid that is recommended for humans that have frequent contact with livestock or animal products that could potentially carry the bacteria. The preferred treatment for anthrax is antibiotics such as penicillin, doxycycline, or ciproflaxin. Anthrax has become one of the popular choices for use as a biological warfare agent. Reasons for this would be because the spores of Bacillus anthracis can remain dangerous for many decades. Other than the use of anthrax in bioterrorism, the occurrence of anthrax is rare and occurs most frequently in developing countries with high agriculture concentration and without veterinary public health programs. Works Cited Centers for Disease Control and Prevention, Department of Health and Human

Health Care Interpreting Essays -- Communication, Bilingual People, Tr

Introduction As the demand of health-care interpreting is growing, health institutions need more professional medical interpreters. As an interpreter, however, many untrained bilingual people interpret between the patients and the medical practitioners in medical setting in Korea. When the interpreters who are related to the patient interpret for the patient and the medical practitioners, impartiality sometimes is challenged because it is difficult to adhere to neutrality when their relatives or friends are involved. This paper is aiming to figure out the principle of impartiality which seems to be most challenged and consequences of using relatives and friends as the interpreter drawn from my own interpreting experience in medical settings. Description When I was in Korea, I used to be a volunteer interpreter in international clinic. As a volunteer interpreter, my job was not demanded professional medical interpreting skills. One day, I got a call from a nurse who had a foreign patient. She told me that the patient was an English man and he needed an interpreter when he sees a doctor. The nurse also said that this consultation did not contain serious or difficult medical terminology. When I went to the waiting room, I recognized that he is my former English professor. He also remembered me so we exchanged greetings. While we were exchanging greetings, the nurse asked about our relationship and I told her that I took his class in last semester. When the nurse heard my story, she said that it might be good if the patient has a company who know him. At that time, I thought that our relationship, professor and student, would not be a problem to be an interpreter for him. Therefore, I showed him into the doctor’s room and started ... ... the patient. As a matter of situation and literature, I believe that the interpreters should not take an assignment which is related to the interpreter in medical setting. However, if the relationship with the patient is leading to successful consequences, the interpreters should take an assignment as the patient’s needed. Conclusion The top priority of the medical interpreters is removing language barrier between the medical practitioners and the patients and helping the patients to treat properly. Indeed, impartiality can be challenged in medical setting. However, some articles are pointed out that the interpreter who is related to the patient is not always harmful to the patients and the medical practitioners. Therefore, when the medical interpreters take an assignment, they should consider what the best is for the patients and the medical practitioners.

Race and Ethnicity Essay

This course focuses on the issues, challenges, and opportunities presented by U. S. population diversity. Workplace issues related to employee diversity in terms of gender, race or ethnicity, socioeconomic class, and cultural background are emphasized. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: †¢ University policies: You must be logged into the student website to view this document. †¢ Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Harvey, C. P. , & Allard, M. J. (2009). Understanding and managing diversity (4th ed. ). Upper Saddle River, NJ: Pearson. Schaefer, R. T. (2011). Racial and ethnic groups (12th ed. ). Upper Saddle River, NJ: Pearson. All electronic materials are available on the student website. |Week One: Workplace Diversity | | |Details |Due |Points | |Objectives |Recognize the dimensions of diversity. |6/10/13 | | | |Differentiate the concept of inclusion from the concept of diversity. | | | | |Describe diversity and inclusion in the workplace. | | | |Reading |Read Ch. 1 of Racial and Ethnic Groups. | | | |Reading |Read Ch. 17 of Racial and Ethnic Groups. | | | |Reading |Read Introduction to Section I and Section I of Understanding and Managing Diversity. | | | |Participation |Participate in class discussion. |6/10/13 |2 | |Discussion Questions |Respond to weekly discussion questions. |6/10/13 |2 | |Learning Team |Create the Learning Team Charter. | | | |Instructions | | | | |Learning Team Charter | | | | |Learning Team |Review the Week One objectives and discuss insights and questions you may have. | | | |Instructions | | | | |Weekly Team Review | | | | |Individual |Apply critical-thinking skills to answer the following questions based on this week’s |6/10/13 |5 | |Thinking About Diversity|readings. The response to each question must contain 150 to 300 words. | | | |and Inclusion | | | | | |What are the dimensions of cultural diversity? Identify and briefly explain the dimensions by | | | | |referencing both textbooks. | | | | |With what ethnic, cultural, or other groups do you identify? Describe what members of your | | | | |social circle have in common. | | | | |What is the difference between diversity and inclusion? | | | | |What is the importance of workplace diversity training? | | | | |What is your experience with workplace culture? Could there be, or could there have been, more| | | | |inclusion? | | | | | | | | | |Format your paper consistent with APA guidelines. | | | |Week Two: Prejudice, Stereotypes, Discrimination, and Privilege | | |Details |Due |Points | |Objectives | |6/17/13 | | | |Explain how the concept of culture is used to construct group identity. | | | | |Analyze the social concept of race. | | | | |Describe how behavioral and thinking patterns apply to diversity issues. | | | |Reading |Read Ch. 2 of Racial and Ethnic Groups. | | | |Reading |Read Ch. 3 of Racial and Ethnic Groups. | | | |Reading |Read Ch. 5 of Racial and Ethnic Groups. | | | |Reading |Read Introduction to Section II in Section II of Understanding and Managing Diversity. | | | |Reading |Read Are African Americans Still Experiencing Racism? | | | | |in Section II of Understanding and Managing Diversity. | | | |Reading |Read Inventing Hispanics in Section II of Understanding and Managing Diversity. | | | |Reading |Read To Be Asian in America in Section II of Understanding and Managing Diversity. | | | |Reading |Review Ch. 6 of Racial and Ethnic Groups. | | | |Reading |Review Ch. 7 of Racial and Ethnic Groups. | | | |Reading |Review Ch. 8 of Racial and Ethnic Groups. | | | |Reading |Review Ch. 9 of Racial and Ethnic Groups. | | | |Reading |Review Ch. 10 of Racial and Ethnic Groups. | | | |Reading |Review Ch. 11 of Racial and Ethnic Groups. | | | |Reading |Review Ch. 12 of Racial and Ethnic Groups. | | | |Reading |Review Ch. 13 of Racial and Ethnic Groups. | | | |Reading |Review Ch. 14 of Racial and Ethnic Groups. | | | |Reading |Read this week’s Electronic Reserve Readings. | | | |Participation |Participate in class discussion. |6/17/13 |2 | |Discussion Questions |Respond to weekly discussion questions. |6/17/13 |2 | |Learning Team |Submit the Learning Team Charter. | | | |Instructions | | | | |Learning Team Charter | | | | |Learning Team |Review the Week Two objectives and discuss insights and questions you may have. | | | |Instructions | | | | |Weekly Team Review | | | | |Learning Team |Begin working on the Equal Rights Proposition Outline assignment due in Week Three. | | | |Instructions | | | | |Equal Rights Proposition| | | | |Outline | | | | |Individual Multicultural|Resources: Culturegrams database and Racial and Ethnic Groups |6/17/13 |15 | | Matrix and Analysis | | | | |Worksheet |Select and research six ethnic groups from Part III (Ch.6–14) of Racial and Ethnic Groups and| | | | |in Culturegrams. Use the following instructions to access Culturegrams: | | | | | | | | | |From the University Library, click the Library Resources link. | | | | |Click Country Profiles and Economic Data. | | | | |Click Culturegrams. | | | | |Navigate Culturegrams using the map or use the search option for specific terms. | | | | | | | | | |Complete the University of Phoenix Material: Multicultural Matrix and Analysis Worksheet | | | | |located on the student website. | | | | | | | | | |Write a 350- to 700- word analysis of the advantages of a multicultural society and labor | | | | |force. | | | | | | | | | |Format any references consistent with APA guidelines. | | | |Week Three: Immigration, Assimilation, Pluralism, and Multiculturalism | | |Details |Due |Points | |Objectives | |6/24/13 | | | |Describe U. S. immigration policies within a historical framework. | | | | |Summarize the benefits and consequences of immigrant labor for the U. S economy. | | | | |Analyze strategies for inclusion in the workplace. | | | |Reading |Read Ch. 4 in Racial and Ethnic Groups. | | | |Reading |Read A World View of Cultural Diversity in Section II of Understanding and Managing Diversity. | | | |Reading |Read Cultural Transmission Today in Section II of Understanding and Managing Diversity. | | | |Reading |Read this week’s Electronic Reserve Readings. | | | |Participation |Participate in class discussion. |6/24/13 |2 | |Discussion Questions |Respond to weekly discussion questions. |6/24/13 |2 | |Learning Team |Review the Week Three objectives and discuss insights and questions you may have. | | | |Instructions | | | | |Weekly Team Review | | | | |Individual |Resource: Completed Multicultural Matrix and Analysis Worksheet. |6/24/13 |15 | |Media Reaction | | | | | |Write a 1,050- to 1,400- word reaction to a media piece focusing on a current political issue | | | | |relating to immigration. Possible media pieces include an article, a video or audio clip, a | | | | |television show, a book, a documentary, or a movie. | | | | | | | | | |Research the issue of your media piece. | | | | | | | | | |Address the following: | | | | | | | | | |What is the historical framework of this issue? | | | | |What is the political context of this issue? | | | | |What message does the media piece attempt to portray? Was the media coverage biased or | | | | |unbiased? Was the issue sensationalized or portrayed objectively? | | | | |How might the media coverage affect the public’s perception of this issue? Does it encourage | | | | |or discourage prejudice, discrimination, and stereotyping? | | | | |How might this issue affect the U. S. economy and labor force? | | | | |If you were a manager affected by this issue and its media coverage, what inclusion strategies| | | | |from this week’s reading might you implement to moderate the media’s effect on your employees | | | | |and to promote inclusion in the workplace? | | | | | | | | | |Include at least two academic references in your research. | | | | | | | | | |Format your paper consistent with APA guidelines. | | | |Learning Team |Select a current social issue related to the rights of ethnic or social groups. |6/24/13 |10 | |Equal Rights Proposition| | | | |Outline |Research the subject and existing action plans designed to solve the issue. | | | | | | | | | |Develop a 1,050- to 1,500- word comprehensive outline of your proposition to promote equal | | | | |rights. Be sure to include the following: | | | | | | | | | |The issues, challenges, and opportunities experienced by this group in the labor force | | | | | | | | | |How society has constructed this group’s identity | | | | | | | | | |The legal framework relating to this issue | | | | | | | | | |Summary of existing or proposed solutions of differing groups. Consider the U. S. Equal | | | | |Employment Opportunity Commission, corporate human resource departments, state or federal laws| | | | |and regulations, political strategies, government agencies, religious groups, and grass roots | | | | |organizations. | | | | | | | | | |Whether or not this issue exists in other countries, and if so, how it is handled by differing| | | | |groups | | | | | | | | | |Your team’s compromise or alternative to existing solutions | | | | | | | | | |A description the organization, order, and approach to your team’s presentation | | | | | | | | | |Your decision on the presentation format your group will to use for your Week Five Equal | | | | |Rights Proposition Presentation. Consider using Microsoft PowerPoint ® or alternative software,| | | | |such as iPresent Presio ®, Prezi ®, and Glogster EDU. | | | | | | | | | |Outline your proposition in the format and software program of your choice. | | | | | | | | | |Include at least five academic references in your research. | | | | | | | | | |Format your outline consistent with APA guidelines. | | | |Week Four: Legal Framework of Diversity | | |Details |Due |Points | |Objectives | |7/1/13 | | | |Outline the U. S. legal framework related to diversity in the workplace. | | | | |Explain the relationship between social mobility and social change. | | | | |Analyze management strategies to ensure compliance in the multicultural workplace. | | | |Reading |Read the article â€Å"Social Class Diversity† in Section II of Understanding and Managing | | | | |Diversity. | | | |Reading |Read the Introduction to Section III and Section III of Understanding and Managing Diversity. | | | |Reading |Read this week’s Electronic Reserve Readings. | | | |Participation |Participate in class discussion. |7/1/13 |2 | |Discussion Questions |Respond to weekly discussion questions. |7/1/13 |2 | |Learning Team |Review the Week Four objectives and discuss insights and questions you may have. | | | |Instructions | | | | |Weekly Team Review | | | | |Learning Team |Continue to work on the Equal Rights Proposition Presentation assignment due in Week Five. | | | |Instructions | | | | |Equal Rights Proposition| | | | |Presentation Preparation| | | | |Individual |Resource: the Equal Employment Opportunity Commission (EEOC) website |7/1/13 |15 | |EEOC Presentation | | | | | |Explore the EEOC website (http://www. eeoc. gov) to learn more about the organization. | | | | | | | | | |Click the About the EEOC link and select Newsroom. Select a press release about an employee | | | | |lawsuit published within the last 6 months. | | | | | | | | | |Search the Internet to find at least one news item about this lawsuit, preferably from a news | | | | |source in the state in which the incident occurred. | | | | | | | | | |Write a 1,050- to 1,200- word paper that includes the following: | | | | | | | | | |A description of the compliance issue that led to the lawsuit and its ramifications for the | | | | |organization. | | | | |A brief summary of the functions of the EEOC in one paragraph. | | | | |The EEOC’s role in this lawsuit. | | | | |Whether or not this lawsuit promotes social change; justify your reasoning | | | | |A comparison of the EEOC press release to the news item. What accounts for the differences? | | | | |Strategies you would implement, if you were a senior manager of this company, to ensure future| | | | |compliance and inclusion in the multicultural workplace. | | | | | | | | | |Format your paper consistent with APA guidelines. | | | |Week Five: The Global Comparative Perspective | | |Details |Due |Points | |Objectives | |7/8/13 | | | |Compare anti-immigration movements in different countries. | | | | |Analyze the historical effect of discrimination on the global economy. | | | |Reading |Read Ch. 16 of Racial and Ethnic Groups. | | | |Reading |Read Negotiations–BWA Discovers the Indonesian Way in Section II of Understanding and | | | | |Managing Diversity. | | | |Reading |Read Interpreting Intercultural Communication at a Business Meeting in Section II of | | | | |Understanding and Managing Diversity. | | | |Reading |Read How Canada Promotes Workplace Diversity in Section II of Understanding and Managing | | | | |Diversity. | | | |Reading |Read Ch. 16 of Racial and Ethnic Groups. | | | |Reading |Read this week’s Electronic Reserve Readings. | | | |Participation |Participate in class discussion. |7/8/13 |2 | |Discussion Questions |Respond to weekly discussion questions. |7/8/13 |2 | |Learning Team |Review the Week Five objectives and discuss insights and questions you may have. | | | |Instructions | | | | |Weekly Team Review | | | | |Learning Team |Resource: Equal Rights Proposition Outline |7/8/13 |20 | |Equal Rights Proposition| | | | |Presentation |Create a comprehensive presentation of your equal rights proposition using the presentation | | | | |software approved in Week Three. | | | | | | | | | |Include the following: | | | | | | | | | |The issues, challenges, and opportunities experienced by this group in the labor force | | | | | | | | | |How society has constructed this group’s identity | | | | | | | | | |The legal framework relating to this issue | | | | | | | | | |A summary of existing or proposed solutions of differing groups. Consider the U. S. Equal | | | | |Employment Opportunity Commission, corporate human resource departments, state or federal laws| | | | |and regulations, political strategies, government agencies, religious groups, and grass roots | | | | |organizations | | | | | | | | | |Whether or not this issue exists in other countries and if so, how it is handled by differing | | | | |groups. | | | | | | | | | |Your team’s compromise or alternative to existing solutions | | | | | | | | | |Present your proposal in the software approved in Week Three. | | | | | | | | | |For Local Campus students, these are 10- to 15-minute oral presentations. | | | | |For Online and Directed Study students, these are presentations with notes. | | | | | | | | | |Include at least five academic references in your research. | | | | | | | | | |Format your presentation consistent with APA guidelines. | | | Optional Discussion Questions Week One Discussion Questions †¢ Explore topics in the Global Issues in Context database, which may be access through the University Library, under Library Resources. Which topics may be relevant to cultural diversity or workplace diversity? List all topics that apply. What resources, other than journal articles, are available? How might Global Issues in Context be a resource throughout this course? †¢ What are two specific groups that you have observed being subordinated? Describe the situations. How do you think the involved individuals were affected? †¢ What is a cultural difference that is likely to engender hostility in the workplace? Why? What inclusion strategies could be used? †¢ What are potential advantages and drawbacks of a company providing resources for different cultural groups? †¢ Why are workplace populations becoming increasingly more diverse? What is one historical change that has contributed to the shift to workplace diversity? Week Two Discussion Questions †¢ Read â€Å"White Privilege and Male Privilege† by Peggy McIntosh, and â€Å"The Negative Consequences of Male Privilege† by Stephen Farough, in Understanding and Managing Diversity. What are your reactions to the articles? Do you prefer one article to the other? Do you find the information in both articles accurate? Is one more relevant than the other is? Why or why not? †¢ Under what circumstances is ethnicity apparent? How can an ethnic identity be both positive and perhaps counterproductive? Give a detailed example. †¢ What is an issue indigenous people face regarding assimilation? Describe this issue and any effort made to mitigate it. How effective were these efforts? If they were not effective, what could have been done differently? For ideas, consider researching the White House Tribal Nations Conference of 2009 or the Universal Declaration on the Rights of Indigenous Peoples issued by the United Nations in 2007. †¢ Even within one’s own community, every individual is different. Based on your appearance or mannerisms, how might you be stereotyped in your local community? List both positive and negative stereotypes a stranger might assign to you. If you travelled to a different region of the country, how might you be stereotyped differently? †¢ Refer to this week’s readings; how do policy makers use the concepts of half-full or half-empty to argue for or against social change? Do you think this is an effective strategy? Why or why not? †¢ According to this week’s readings, race does not distinguish humans from one another biologically. Why is it a persistent social issue? Why do misconceptions about race persist, and what people do to dispel these misconceptions? Week Three Discussion Questions †¢ What is the Department of Homeland Security (DHS)? What does the DHS do for United States citizens? †¢ If you lived in a country outside the United States and wanted to come to the United States to work, to live, or to attend an institution of higher learning, what process would you follow? Describe a realistic or imagined scenario, and explain the legal process as outlined by the U. S. Bureau of Citizenship and Immigration Services. †¢ What do you think are the biggest concerns some people have about illegal immigration in the United States? Is it the effect on the U. S. economy, on the population, on public education, on the workforce, or on something else? †¢ What are the advantages and disadvantages of having diversity training conducted by internal employees versus using an outside consultant? Which would you prefer? †¢ Distinguish among the terms glass ceiling, glass walls, and glass escalators. How do they differ from more obvious forms of discrimination in employment? †¢ What challenges and opportunities do non-English speakers face in the United States? In schools? In the workplace or workforce? In other everyday environments? †¢ How do the terms biracial and multiracial relate to W. E. B. Dubois’s notion of a color line, which is discussed in Ch. 1 of Racial and Ethnic Groups? How were these terms used and for what purpose in the 2010 U. S. Census? Week Four Discussion Questions †¢ In 2009, The EEOC implemented the Genetic Information Nondiscrimination Act of 2008 (GINA). What effects might GINA potentially have on workplace culture, on health insurance, and on the economy? †¢ Why is it important for managers to understand diversity management from both and managerial and legal perspectives? In your experience, how much legal knowledge have your managers possessed? †¢ How did the passage of the Americans with Disabilities Act change workplace culture? Give at least one example. †¢ Describe one group protected by the EEOC, and summarize the related legislation. Are all groups fairly represented? Are any groups missing? Justify your answer. †¢ Why do some criticize affirmative action? What would be one advantage and one disadvantage of eliminating affirmative action? †¢ The United States has seen significant social changes in the areas of population, education, labor force participation, health, technology, and the family structure. Which area has had the greatest social changes? What has caused these changes? Week Five Discussion Questions †¢ The conflicts outlined in Ch. 16 of Racial and Ethnic Groups are examples of ethno-national conflicts. How have the actions or inactions of the United States affected these problems? Give at least one specific example. †¢ How have civil uprisings affected intergroup tensions in Mexico and Israel? †¢ To what extent are the problems facing Brazil or South Africa part of the legacy of racial divisions? †¢ Has the United States made good use of its social capital to increase workplace inclusion? Why or why not? †¢ How does the power of the Canadian federal government differ from the power of province governments? How does the power of the U. S. government differ from the power of state governments? Copyright University of Phoenix ® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft ®, Windows ®, and Windows NT ® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. 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